LenOvo: Tech Hard

Things have changed. Especially when it comes to how much we relied on our technology. And as a result, our tech has taken a hit. So on Black Friday, instead of just pushing yet another deal, we helped Lenovo find a new way to grab attention for their great deals. By encouraging them to replace their well-worn gear at Lenovo.com. This social-first campaign used videos and content targeted to different audiences like gamers, students, small business owners and more.